I must confess that the article headline is a click-bait. This is not a post to review the ICICI Prudential Signature Unit Linked Insurance plan. I have picked up this plan because it is a new low-cost product from ICICI Prudential Life. The intent is to address a much bigger topic about ULIP charges. In an earlier post, I had discussed the impact of ULIP charges on returns but had stopped short of quantifying the impact. More importantly, I had not touched upon how you can easily assess the impact of charges on returns and compare cost structures of various ULIPs.
In this post, let’s take a different approach to assess the ULIP cost. IRDA mandates that insurers share illustrations in product brochures for gross returns of 4% and 8% p.a. In this post, let’s look at how much these charges eat into your returns. We will see how returns of a ULIP are compromised because of the charges.
I will begin with the ICICI Prudential Signature ULIP and then extend the analysis to other popular ULIP products.
ICICI Pru Signature ULIP: Review and the Cost Impact
ICICI Pru Signature ULIP is a Type-I ULIP. In the event of the demise of the policyholder, the nominee will get the higher of Sum Assured and Fund Value. This is a fine choice since the company wants to project this primarily as an investment product. The adverse impact of mortality charges on the return goes down substantially.
I copy the data from an illustration given in the ICICI Pru Signature ULIP.
A 35-year-old person invests in this plan. Sum Assured is Rs 10 lacs. The policy term is 15 years. He needs to pay an annual premium of Rs 1 lac for only 5 years. He will get maturity amount after 15 years. IRDA requires insurers to provide illustrations for gross returns of 4% and 8% p.a. (the actual gross returns can be very different).
At 8% p.a. of gross returns, your maturity amount will be Rs 11.47 lacs. That is an IRR of 6.57% p.a.
If you had made the same investment in a pure investment product that yielded 8% p.a., you would have ended up with Rs 13.67 lacs.
This is a difference of Rs 2.2 lacs.
Where did the Rs 2.2 lacs go? How did gross return of 8% become net return of 6.57%?
In this ULIP, the charges eat your Rs 2.2 lacs.
ICICI Pru Signature ULIP has four charges.
- Premium Allocation Charge: NIL
- Policy Administration Charges: Rs 100 per month (recovered through the redemption of units). These charges are applicable throughout the policy term. Under this ULIP, these charges will be added back to your fund value at the time of maturity. However, you still lose out on the compounding benefit on these charges. GST paid on these charges will also not be refunded.
- Mortality charges: This goes towards providing you the life cover. Mortality charges are recovered through the cancellation of units. Since ICICI Pru Signature is a Type I ULIP, the impact of these charges is likely to be low (as compared to a Type II ULIP). The mortality charges will be refunded too
- Fund Management Charges (FMC): This charge is adjusted within the NAV. For most of the ICICI Signature ULIP fund, the charge is 1.35% p.a.
Because of these charges, you lost Rs 2.2 lacs. Or the gross yield of 8% p.a. became 6.57% p.a.
Loss of 1.43% p.a.
1.35% p.a. can be attributed to the FMC while the remaining is because of mortality charges and the Policy Administration charges.
Do note that the gap will be smaller for 25-year-old and larger for a 45-year-old. This is because of the impact of mortality charges. The premium is quite high and the impact of fixed charges such as the policy administration charges is low because of this. For a lower annual premium, the impact would have been higher.
Is ICICI Pru Signature ULIP that bad?
Well, there is a catch.
8% gross return vs 8% net return
It is unfair to compare 8% gross return in a ULIP with an 8% net return in a pure investment product.
If you are investing in PPF, EPF or direct equities, you can think of gross return and net return to be equal. By the way, even direct equity investments will have some charges in the form of brokerage, etc.
For other investments such as mutual funds, there will be costs involved. For instance, even mutual funds have explicit expense ratios. Mutual funds also charge fund management charges.
Therefore, if a mutual fund scheme were to earn a gross return of 8% p.a. and the expense ratio was 1%, your net return will only be 7% p.a. For this reason, the direct plans and index funds are hot topics because the expense ratios are low, and this adds to your returns.
You need to be very careful about how ULIPs and mutual funds report their return performance. Mutual funds are far ahead of ULIPs in that regard.
I do not want this to be a post for comparing mutual funds and ULIPs. For a detailed comparison between equity mutual funds and ULIPs, refer to this post.
How do I use this information?
We have seen that ICICI Pru Signature ULIP ate into Rs 2.2 lacs of your returns (in the example considered with a set of assumptions). Gross return of 8% got knocked down to 6.57% p.a.
Not good but we have seen that even mutual fund will eat into some portion of gross returns, perhaps not as much as ICICI Pru Signature ULIP. You can argue that ICICI Signature plan provides life cover too. However, Rs 10 lacs of cover may not be very meaningful for someone investing Rs 1 lac per annum. You can always purchase a term insurance plan at a much cheaper cost. Moreover, since ICICI Signature ULIP is a type I ULIP, the effective life cover will go down over the years (as fund value grows). The life insurance component will go away completely when your Fund Value exceeds Sum Assured.
In that case, how do we use this information?
I think we can use this information to compare the cost structures of various ULIPs. Let’s do a similar exercise for some of the other popular ULIP and see the impact on returns. Just to recap, ICICI Signature ULIP IRR was 6.57% p.a.
#1 HDFC Pro Growth Plus
It is a Type I ULIP too, but the charges, especially premium allocation and policy administration charges are very high.
I generated an illustration from HDFC Life Website.
35-year-old investor. 15-year premium payment term and 15-year policy term. Annual premium of Rs 1 lac for 15 years. Assuming a gross return of 8% p.a. the policy will give you Rs 23.75 lacs.
That is an IRR of 5.56% p.a.
#2 HDFC Click 2 Invest
This is an online low-cost ULIP (just like ICICI Prudential Signature ULIP). Type I ULIP.
I generated an illustration from HDFC Life website.
35-year-old investor. 15-year policy term. 5-year premium payment term. Annual premium of Rs 1 lac for 5 years. After 15 years, assuming a gross return of 8% p.a., this policy will give you Rs 10.89 lacs.
That is an IRR of 6.14% p.a.
#3 Bajaj Allianz Life Goal Assure
This is a popular plan from Bajaj Allianz. Type I ULIP.
I copy an illustration from Bajaj Allianz Life website.
35-year old investor. 15-year premium payment term and 15-year policy term. Annual premium of Rs 1 lac for 15 years. Assuming a gross return of 8% p.a. the policy will give you Rs 26.50 lacs.
That is an IRR of 6.83% p.a.
#4 ICICI Prudential Life-Time Classic Online Plan
Now, this is a type II ULIP. Under a Type II ULIP, the nominee gets Fund Value + Sum Assured in the event of the demise of the policyholder. Clearly, that means higher mortality charges. And you will see the impact on returns.
For better understand of Type I and Type II ULIP, refer to this post. Type II ULIPs provide greater insurance but that eats into your returns too.
I copy an illustration from ICICI Prudential website.
35-year-old investor. Premium payment term of 5 years. Policy term of 15 years. Annual premium of Rs 1 lac for 5 years. Assuming a gross return of 8% p.a. the policy will give you Rs 9.44 lacs.
That is an IRR of 4.99% p.a.
Which is the best ULIP?
You can see the ULIP charges compromise returns in a big way. Depending on the cost structure, the impact may be higher or lower.
I advocate keeping insurance and investments need separate. However, if you must invest in a ULIP, you must invest in a low-cost ULIP.
From an investment perspective, a Type I ULIP is a better choice than a Type II ULIP. A Type II ULIP will provide higher insurance. However, you can purchase a term insurance plan. In a ULIP, the life cover is more expensive than a Term Insurance Plan.
A purely online ULIP is a better choice than an offline product.
You can compare the cost impact in various ULIPs. All the ULIPs must provide illustration for gross returns 4% and 8% p.a. You just need to calculate IRR for the illustrations provided to assess the cost impact. Everything else being the same, go with the one with the lowest cost impact.
Additional Links
How to select the Best ULIP for your portfolio?
How various charges in ULIPs affect your returns?
How Return Performance is reported in ULIPs, PMS, Mutual Funds etc?
After tax on LTCG on equity funds, are ULIPs better than mutual funds?
ICICI Prudential Signature ULIP page on ICICI Prudential website
Great Article Deepesh. After having done research for a low-cost online ULIP insisted upon by a client, I would add another “style factor” to look for other than low cost impact in an online ULIP:
– Fund management capability of the insurance company as returns are also linked to performance of the debt/equity fund managers. With this, I would heuristically focus insurance companies that have a sister asset management company/great investing track record
Thanks!!!
I agree that the cost can’t be the only parameter.
Fund management capability matters but how do we gauge that? A part of my apprehension also stems from the fact that I am not a very big fan of active investing. Moreover, many ULIP funds from insurance companies (who promoters run smaller AMCs) or an insurance company (with no AMC) have well-performing ULIP funds. AMCs and insurance companies are different companies anyways. Having said that, if I were to pick up a ULIP, I would also prefer insurance companies where promoters own a strong AMC too.
If one pays premium amount less than 2.5 lac per annum for ulip type1 like icici sign then it is better than mutual fund investment which is subjected to 10℅ Ltcg on redemption, plz revert back earlier on my email
Very thought provoking article. It shows how these dubious claims made by the ULIP sellers could turn out to be a hoax ultimately. Well presented
Thank you
Deepesh – Can you also comment on the income tax angle on the ULIP vs other forms of investment. my sense is that when you put that into the scheme of things ULIP IRR might look even better….with that in mind does it really become a good investment product? I am trying to evaluate this carefully before I make the decision hence seeking your input.
Hi Rishi,
Purely from a tax angle, ULIP is a clear winner over equity mutual funds. I don’t think mutual fund managers are better than ULIP fund managers. Therefore, wouldn’t go into gross returns of ULIPs or MFs. Let’s assume both earn the same.
Now, we need to see weight the various costs of ULIPs outweigh the tax benefits.
For instance, mortality charges (will be higher in Type II ULIPs), loss of flexibility (you can’t exit an underperformer in ULIP), Ancillary charges are negatives with ULIPs. I have covered such aspects in this post. (https://www.personalfinanceplan.in/ltcg-tax-equity-mutual-funds-ulips-comparison/)
Do note some of these aspects can’t be quantified but you can work with certain assumptions to model. Overkill in my opinion.
At the same time, given the tax advantage and ease of understanding, you can use low-cost ULIPs in your portfolio. But you need to buy the right ULIP for you (there are so many of them, with complicated structures). Your age will also play a role. (https://www.personalfinanceplan.in/select-best-ulip/)
I prefer mutual funds.
ULIP is also tax exempted. You might save 10% that you might end up paying in MF
Thanks to write details, however if you see the details then ICICI signature plan returning mortality, admin charges too at the end of policy year plus no allocation charge in case buy online for offline it’s different when I was exploring to invest then found around 5% corpus amount Delta compare to online vs offline , online better, there is another ulip is edelweiss however if you compare then overall ICICI better.
Dear Deepesh,
In terms of tax, i believe at the end of withdrawn if person is in 30% tax slab then do you think that both ULIP abd MFs earning will remain same or any one will win.
Why i am aksing becasue we always see the return but never discuss about the tax which will paly important role in annualised retunr, even your FD gives 7 % but post tax it went to 5%.
Hence can you please elaborate ICICI singature plan considering the 30% tax bracket,
Let me know your view.
Hi Raval,
As an investor, you need to weigh the tax impact (10%) in mutual funds against the cost of mortality charges, higher costs, lack of flexibility in ULIPs.
Different investors can reach different conclusions. To each, his own.
LTCG on equity funds is not taxed at your slab rate. It is 10% flat.
Hi Deepesh,
Which one do u suggest for me ?
1. Hdfc life sanchay. Pay for 5 years. Then after 10 years, we get double the amount invested.
Or
2. Icici pru signature special.
My age is 40 years.
My intention is to grow 50 lacs to a crore in the shortest amount of time. And without risk.
Hi Deepesh. Even I would like an answer to this question cause I m in a similar situation
Hi Deepesh
Your analysis is very useful . I had invested in icici pru signature with 2 lac per annum but now in current situation I am in doubt that I will not continue with this policy as it is eating my return and if I further invest it hurt me more as it started last year.
So kindly suggest will I continue if it is then will I switch it from equity to some other fund
Manoj
Hi Manoj,
if you do not like the policy, you can discontinue the plan.
Your investment will move to the discontinuance fund and earn 3-4% p.a.
You will be able to take out the money after completion of 5 years.
Hi Deepesh,
You should also review ICICI Pru Signature Online plan. It has even lower charges with Net Yield at 7.2% versus Gross Yields of 8%. I think the benefit of fund switching is not appropriately understood.
Regards,
Nidhesh
Hi Nidhesh,
I agree online plans are cheaper. I have also written about the kind of plans you must buy if you must invest in a ULIP.
I also understand the benefit of tax-free fund switches, but we give it too much weightage.
In my opinion, for most investors, switches will be counter-productive. They will move in and move out at wrong times.
Moreover, the impact of mortality charges is less appreciated. Age of the investor plays a role.
Hi Deepesh
Is it good for a regular return after 5 years. I understand you need an insurance link to get tax free income.
I am 61 and following is my experience with ICICI Prudential Signature.
1) I have been tricked into ICICI Prudential signature fund by a person posed as ICICI authorized agent along with another ICICI employee. I visited India in June 2019 for a marriage and I paid a whooping 22 lacs annual premium. After 1 year the funds have come down to 17 Lacs. The NIFTY index which was bench marked against went down and comeback to same status in Jul 2020. The agent extracted another 22 lacs and moved the funds to debt funds, and now the funds are down further. My question is how come there could be a 25% difference in one year despite the Nifty Index remains same? Till date all calls made and mails/reminder sent to GRO@ICICIPrulife.com did not fetch any response. Agent is keeping mum without responding to pointed questions. Would like to know whether any of you or your friends is/are facing a loss of of 20% in one year?
2) At the time of enrollment I was told by the agent that ICICI Pru Life Signature fund is ULIP and it takes people up to 65 Yrs. To my surprise I noticed that my name is not on the insurer name. He has put my daughter’s name and now argues that I have signed the contract and nothing could be done. Now I realize the facts have been purposely hidden by the agent , since the premium charges will be huge and a rosy picture could have not been painted as no one will sign a contract for a very low return. Had it been explained that immediate family is not the beneficiary no one will take this route when there are many other options available for a 60+ year old to put his/her hard earned money.
By moving the funds to discontinued status, I will get a meager SB interest.
Is there a way to expose these frauds and false promises and get our funds returned with decent return (of about net 9% / annum) for the two years without getting locked? Is there anyone who faced this type of situation and able to take it up through a consumer forum or IRDA? Does anyone has experience? Please share.
Based on your response, I may have to choose the path seeking justice.
My brother’s experience is very much similar to yours. The ICICI agents, masquerading as ICICI Bank employees, sell it to you by hiding information and making false claims. They present it as one time investment which will fetch at least 8.5% returns p.a. They conveniently hide the fact that yearly premia are payable. Grievance Redressal is a sham. Can try complaining to Bima Lokpal, the ombudsman. I don’t know how much helpful they will be. Though they have given their mail id but they do not seem to act on mail complaints. If reminded, they ask for a printout of the mail!
Dear Mr Raman,
My case also more or less similar to you. I too was cheated by the employee of ICICI BANK & ICICI PRUDENTIAL. I was also told about a rosy picture of ICICI PRU ELITE LIFE SUPER POLICIES and purchased these policies at the age of 56 years. After paying 3 years of 7 years policy terms, the current fund value for all the 3 policies are 20 %lower than the principal I have paid. These policies even do not return the mortality charges paid on maturity and eating the fund value substantially. In nutshell, I would like to suggest that the person at higher age should never purchase this policy as it neither meet your insurance nor your investment need. Please don’t get into the trap of agents & bank employees, go through the policy brochure available on the website prior investing & purchase policy on line if at all it is meeting your requirements /goal.
Yes sir, mis-selling is rampant in the financial services industry.
I agree it makes little sense for older people to purchase ULIPs )https://www.personalfinanceplan.in/old-investors-avoid-ulips/)
I think it should be in the interest of investors to understand oneself, your priories, risk appetite, life stage goals and corpus requirement before embarking on the adventure of investing particularly in Indian Stock market, where there is no depth or width for accommodating huge inflows. Cost is something which drives the survival of the offeror and understanding that there will be no free lunch for any investment should be the guiding light for choosing the options apart from self analysis.
Thanks for the inputs!
I found this article really helpful. I’m currently thinking of buying a ULIP Type I product since my term insurance premium is high due to a pre-Existing ailment.
Secondly, ULIP Returns are Tax Free and I’ve the flexibility to switch funds. In long term, Any Market linked product Can fetch Double Digit returns. ULIP gives additional comfort of Life cover.
I Hope My Points Make Sense.
Thanks
*Double digit returns in long term
Hi Suny,
Thanks!
Yes, tax-free switches are a great advantage of ULIPs. Can help with portfolio rebalancing.
However, let’s not focus just on taxation. While tax-free switches are great, you must choose between 5-8 funds the insurance company offers. You can’t pick a better performing fund from another insurance company.
There are charges (mortality, admin, etc) too which eat into your returns.
In your specific case, I understand it might be easier to get a ULIP than a pure term plan.
However, keep an eye on the mortality charges. The insurance company might charges higher than normal mortality charges for your policy. That will hit returns.
If you must buy a ULIP, go with a low cost online Type-I ULIP. Make complete health disclosures.
Hey Deepesh,
Thanks for this. I am still a bit confused about the returns. I have taken ULIP policy (Wealth Builder II). claimed that I would receive 14-18% returns. I have invested 50K per year and completed 5th year in 2020. So totally I invested 2.5 L and now the fund value shows only 2.7L. Shall I withdraw it now as told I can withdraw after 5 years. Or keep it for 10 years in total. Only this year the amount has exceeded than what I had invested. Whenever I went to them and asked them why it was less than what I invested, they just used to tell about charges and that I would start seeing the returns in sometime. And this sometime came after hell of 5 years. Now I am so dicey in keeping or removing this and investing somewhere else. Can you please suggest if I keep this for 5 more years, how much amount can I expect in returns after all the deductions?
Hi Deep,
The claim was misleading. There is no guarantee of returns in ULIP.
In ULIP, you must also understand how various charges impact returns. How returns are reported and charges adjusted.
It is possible that the funds did well but the charges ate into your returns.
https://www.personalfinanceplan.in/tax-free-ulips-vs-mutual-funds-ltcg-tax/
https://www.personalfinanceplan.in/charges-ulips-returns/
As I see, it is also a Type-2 ULIP.
If you have adequate life cover, you can let go of this ULIP after 5 years. Or else you must continue.
Since ULIPs provide market-linked returns, not possible to tell how much you will get after 10 years.
Thanks Deepesh 🙂
Hi Deepesh,
I’m 30 years old and looking for a good retirement plan. While browsing online my eyes locked on HDFC Click2Wealth ULIP plan. I’m planning to invest 50K/year for 10 years and withdraw the amount when I’m 55 years old. But after reading your article, I’m not sure whether I am making the correct decision. Can you please suggest?
Hi Deepesh,
I have bought ICICI prulife signature ULIP
Policy details:
1. Rs. 1,50,000 premium
2. 5 year lock in period
3. Sum assured Rs. 15,00,000
I have decided to surrender this policy. I realize my mistake and I want to surrender it before the 2nd year premium paying date. What can I do to minimize my loss ? I know that once I cancel this policy I will have to bear the discontinuation charges. Also, my fund will be transferred to DP Fund where charges are 0.5% pa. My next premium paying date is in September 2021. I need to take action before that.
Please help.
Thanks,
HP
Hello,
I bought a ULIP Plan with ICICI Pru, I paid two premiums of 150000 each, total 3 lac rupees. But could not pay third premium on 30th Jan 2020. It discontinued. It was meant for 5 years.
Now, when I checked my fund value, it is only 257000 rupees. 43000 rupee minus. They say it is market linked so money got lost in market fluctuation plus their fund take care charges.
I was thinking to pay for 150000 now. But, I am in the dillemma. Will I get at least my own money after I pay all 5 premiums which would be 750000 in five years. It is ICICI PRU LIFETIME CLASSIC .
Please guide if it is safe to invest all five premiums? Will it give me at least my full money, that will be 750000 rupees?
Or I just should leave it discontinued as paying more premiums will only cause me money loss?
Please guide.
Thanks,
Hi,
Your returns will depend on funds chosen, your age, ULIP variants etc.
You seem to have an expensive variant.
If you are uncomfortable, you can discontinue the plan. You will get back the money after completing 5 years.
I assume you have adequate life coverage outside of ULIPs.
One thing< i want to add the other benefit of ULIP as compare to pure investments:
1. Tax free maturity under 10(10)D.
2 Tax Rebate under 80 (C)
so, if a person comes under tax slab of 30 % and he get IRR of 6.57% p.a. rather than 8% in pure investment.
Then I think lost cost ULIP like ICICI Pru is not bad choice.
Kindly give your input on this point. M I correct or not?
Mr Deepesh Raghaw ji
I want to invest in equity mutual funds for my son’s marriage with comparatively small amount and some sip for about 5 years, am aged 64 yrs, a retired govt employee, I humbly request u sir, to kindly guide me with regard to selection
Kindly respond early on my email, Thank u sir
Is Prudential Signature online good for investment? Premium of 20L for 5 years and then keep it until at least 10 years (next 5 years) I am told a minimum of 9% pa is almost guaranteed. Please advise.